![]() ![]() Move on to writing the second paragraph and highlight important parts of the plan. If you are seeking a small business start-up loan, say it. The website Bplans suggests that if the purpose of the plan is to find investors, then say it. Some business plans are simply for internal use, while other start-up business plans are for potential investors or lenders. Each business plan has its own objective. State the purpose of the plan in the first paragraph. You want the executive summary to intrigue the reader enough to read what the rest of the business plan holds. Highlight the products or services in a way that sounds appealing and sets you apart from the competition. Follow up the business name and address in the same paragraph with a description of the product or service the business expects to offer. Write a description of the business offering. ![]() Type in your business name and the primary address where the business start-up operates or expects to operate, so it reads similar to “(Insert Business Name) has a primary business location at (Insert Complete Business Address).” The Small Business Administration (SBA) suggests that a business start-up executive summary shares your experience and background and what led you to start this specific business. ![]() Start the first paragraph with the business name and address. ![]()
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